Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and new opportunities. Now we’re reaching new audiences practically everywhere. And it’s no longer just about us finding them. Through this platform they are finding us. And that’s exciting.”
Procaps Group is a leading CDMO/CMO specialising in Softgel advanced technologies, offering end to end solutions from development to delivery in pharmaceutical products and specialised nutraceuticals.
We spoke with Rosella Del Vecchio Herrera, Marketing Director for Procaps on their marketing growth and work with GlobalData Marketing Solutions to increase brand awareness and lead generation.
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