Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]
Tag Archives: B2B
SEO in 2022: Valeria Kogan-Higgs
From competitive benchmarking to trends and gaining consensus… We interviewed Valeria Kogan-Higgs, Director of SEO at DataCamp, to ask her about SEO in 2022. DataCamp […]
How to Run an Award-Winning Social Media Campaign
1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]
Bango CMO on Purchase Behaviour Targeting
Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]
Data Trust, CX, & the Edginess in Cutting-Edge Marketing
“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]
Leor Franks on Successful B2B Marketing in Professional Services
Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]
‘We’re Boring Ourselves’: Mark Choueke on Better B2B
“ Every time you’re brave in an organization something changes within you. You suddenly realize how much agency and influence you’ve got, and so does […]