“We’re a very niche market, and are kind of a tough nut to crack, especially when we’re talking about airport technology because we’re targeting just a handful of people in each country that handle the contracts.”
Adam Baldwin is VP of Marketing for Hog Technologies, which has produced the award-winning road marking removal system, Stripe Hog® along with a full range of roadway solutions for airports and highways. Founded in 1988 by James P Crocker, the Stripe Hog pavement marking and runway rubber removal system now operates in 56 countries around the world.
Adam Baldwin, Hog Technologies: “We’re a very niche market, and are kind of a tough nut to crack, especially when we’re talking about airport technology because we’re targeting just a handful of people in each country that handle the contracts.”
The Results:
Adam Baldwin, Hog Technologies: “We not looking for thousands of people- we’re looking for key people and I think that’s where GlobalData Marketing Solutions comes through for us. They help us to see who’s interested in our equipment and the dashboard enables us to follow-up on leads.
I’ve already seen some great activity simply by forwarding the leads coming into our European rep- he’s got great follow ups and his foot in the door with a lot of different individuals.
It’s about casting the right net to bring in the right leads and I think GlobalData Marketing Solutions helps you do that.”
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