Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. Lee-Lawrie spoke with us about destination marketing, the value of third-party advocacy, and creating marketing and communications foundations that live on….
The Challenge
Bonny Lee Lawrie, Head of Marketing and Communications, Abu Dhabi
Investment Office: “ The pandemic changed our approach because business travel stopped practically overnight.” Abu Dhabi Investment Office needed new ways to reach investors. They decided to embark on a content strategy that could help tell successful investment stories.
Find out how it turned out in this case study. And if you need help with your own location marketing, you can reach us here.