“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.” […]
Author Archives: alex cham
Hog Technologies Video Case Study
Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]
The International Content Marketing Awards
The importance of content marketing, especially in B2B, is mission critical. That said, we were thrilled with a recent win of 2 international content awards […]
Leor Franks on Successful B2B Marketing in Professional Services
Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]
‘We’re Boring Ourselves’: Mark Choueke on Better B2B
“ Every time you’re brave in an organization something changes within you. You suddenly realize how much agency and influence you’ve got, and so does […]
Kashif Naqshbandi, CMO of Tenth Revolution Group
“I think at one point it’s crucial to admit that you can’t be great at everything. It’s also key to create the time and space […]
Christelle Fraysse on the CX Battlefield, Better Content, and Cleaning up your B2B Data
“CX needs to be fully integrated to create seamless online and offline activities in order to drive advocacy and retention. This is the battlefield nowadays. […]
Case Study: Delbag
“The content was well written and listed on journalistic sites that had millions of readers. And the GlobalData Marketing Solutions dashboard captured leads we would […]
Case Study: Hog Technologies
“We’re a very niche market, and are kind of a tough nut to crack, especially when we’re talking about airport technology because we’re targeting just […]
Case Study: Abacus Medicine Pharma Services
We needed help starting the conversation — these are senior level people where we couldn’t just pick up the phone and talk to them. Email […]
Top 15 Tips for Creating a New Google Ads Campaign From Zero
Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]